New Need for Speed Rivals blog up about personalization

Bringing Personalization back to Need for Speed

AUGUST 12, 2013

Hello, I am James Mouat, Lead Designer on Need for Speed Rivals, and I want to take a few moments to tell you about how we’re bringing personalization back to Need for Speed. Personalization in Rivals is a feature we’re excited to be developing because of its importance when playing in AllDrive. This is a new feature we’re bringing to the racing genre where you routinely encounter your friends on the open roads and will want to show off your vehicles and driving skills. With this in mind we went about integrating personalization into the gameplay and fiction of living the life of a Cop or Racer in Redview County.

On the flip-side of the experience are members of the Redview County Police Department (RCPD). Players who are working through the ranks of the RCPD will be offered a different take on what personalization means to an officer. It would be strange to see Police vehicles sporting all sorts of wild colors and styles, as being uniform is part of the very nature of a police force.

Instead, Cops will unlock different versions of each car depending on how they choose to play; Patrol, Enforcer and another class we will be unveiling next week at Gamescom during EA’s press conference ( on August 20 at 8:00am PT.

Each will have a unique visual style to reflect the changes in performance the vehicle has to offer. Patrol cars are standard issue and will be the easiest to unlock, giving general performance in all areas and will come with the standard RCPD livery. Enforcer vehicles will offer reinforced construction, allowing them to deal the most damage in car-to-car combat situations, and will have a more elite styled RCPD livery to reflect their bad-ass status. Put all this together, with our yet-to-be-revealed class, and it means that you can unlock specialized RCPD vehicles that match your style of play and let you stand out among the rank and file of the rookies.

I can’t wait to get this new take on personalization into your hands so you can tear up the roads of Redview County in style.

And for our biggest fans, be prepared to cross the line and bust racers on the action-packed streets of Redview County from day one by pre-ordering today. In addition to the Ultimate Cop Pack which comes with every pre-order of Need for Speed Rivals, there are more offers available at different retailers worldwide, including the Ultimate Racer Pack. This exclusive pack will put you in the driver’s seat of the SRT Viper Time Attack, and also comes with the custom Colorful Dream livery and a bonus allotment of banked Speed Points.

Check your local retailers to see if they have the Ultimate Racer Pack, or one of many other pre-order offers available for Need for Speed Rivals.


Posted on August 14, 2013, in News, Technology, Video Games and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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