Breaking News: Don Mattrick leaves Microsoft for Zynga to become its CEO
Don Mattrick has decided to leave Microsoft in favor of Zynga and become its CEO. Mattrick was with Microsoft for 6 years and has been in the middle of the public relations mess Microsoft was involved in after its failed Xbox One reveal and an even bigger mess leading into E3 with its Xbox One requirements of having to log online on the Xbox One and restrictions on video game rentals and so on. Microsoft later backed off on those main two requirements, while having the Kinect 2.0 is still a requirement and one fan boys are still using as bait to bash Microsoft with to this day.
Below is an internal memo to Zynga employees according to an article from Kotaku
To our Zynga employees, players and shareholders,
Today is a big day. I’m excited to announce that Don Mattrick will be joining us as Zynga’s new CEO and member of our Board. I wanted to let you all know why I made the decision to recruit Don and what I think it means for all of us.
Over the last few months I’ve spent a lot of time thinking about all that we have achieved together as a company. We have pioneered social gaming and helped make Play a core part of millions of people’s lives. But Zynga has so much more potential ahead, the opportunity to be an Internet Treasure and deliver on our mission of connecting the world through games.
As I reflect on the past six years, I realize that I’ve had the greatest impact working as an entrepreneur with product teams, developing games that could entertain and connect millions.
I’ve always said to Bing and our Board that if I could find someone who could do a better job as our CEO I’d do all I could to recruit and bring that person in. I’m confident that Don is that leader.
If you’re not familiar with Don, he’s an entertainment and game industry innovator who’s been making products and scaling teams and businesses for the last 30 years. Don’s had major leadership roles at Microsoft, Electronic Arts and Distinctive Software, which he founded when he was 17 years old.
Don is unique in the game business. He can execute in multiple domains – hardware, software and network, and he’s been the person responsible for game franchises like “Need for Speed,” “FIFA” and “The Sims.” He’s one of the top executives in the overall entertainment business and he’s a great coach who has inspired people to do their best work and build strong, productive teams.
He deeply understands the value of a network and the importance of creating lifelong consumer relationships. He turned Xbox into the world’s largest console gaming network, growing its installed base from 10 to 80 million and transformed that business from deep losses to substantial profits. And he has grown the Xbox Live player network from 6 to 50 million active members.
Going forward I’ll continue in my role as Chairman and Chief Product Officer. I’m excited to partner with Don and the rest of our team to return Zynga to its leadership role in inventing and growing Play as a core human experience.
Don officially starts next week; however he’ll be joining me tomorrow to host an All-Hands meeting so you can all have an opportunity to meet him and ask any questions. Please feel free as always to post your questions and vote up questions on our Zyntranet here.
Thanks and see you tomorrow.
It remains to be seen as to who replaces Mattrick at Microsoft, and also remains to be seen as to how Zynga proceeds from here after having a mess on their hands already with declining stock value.
Posted on July 1, 2013, in News, Technology, Video Games and tagged don mattrick, microsoft, mobile, mobile games, video games, xbox, xbox 360, xbox one, zynga. Bookmark the permalink. Leave a comment.